Agenda

Agenda is not final - stay tuned for updates!

8:00-9:00
Gathering and Networking
9:00-9:15
Intro and Welcome notes
Ofir Leitner, Founder, MobileMonday Tel Aviv
9:15-9:40
Keynote: Driving revenue from the other 95%
Jérôme Grateau, Managing Director, Partner Business Solutions, SEEMEA, Google
9:40-10:10
Essential Techniques For Intelligent Monetization
How do the big publishers do user segmentation, targeting and virtual goods promotions. 
Ville Heijari, General Manager of Europe, PlayHaven and Former SVP at Rovio (Angry Birds)
10:10-10:40
Innovation, apps, and the monetization hexagon
Eric Reiss, CEO, FatDUX Group
10:40-11:00
Coffee Break and Networking

Mobile Advertising Track
Moderator: Ofir Leitner
In-App Purchases Track
Moderator: Levi Shapiro
11:00-
11:15


"This is his phone, his profile and his data" – how may you use it?
Ran Avidan, Co-Founder & CTO, StartApp
How the Top 50 Apps Make Monetization Work
Top earning apps use IAP in ways that most of us aren’t. What % of total revenue is generated on the first day users own an app? How about users who still use it after 31 days? And how to design IAP into an app so it is non-intrusive and maximizes value.

Mike Hines, Technical Evangelist, Amazon
11:15-
11:50
Panel: The booming mobile advertising market
The industry outlook: changes in the ecosystem in the near future, targeting, performance monitoring and main matrices.


Moderator: Omri Barnes, StartApp

Iky Sandorffy, Google
Kaya Taner, AppLift
Micah Gantman, HasOffers
Panel: In-App Purchases done right
What are the best practices for in-app stores for selling both virtual and physical goods? How are payments and pricing challenges tackled?

Moderator: Tamar Shachar, GrabIt
Mike Hines, Amazon
Ville Heijari, Playhaven
Orkun Saitoglu, PayPal
Jens Bader, paysafecard

11:50-
12:10
Promoting your App with Google
Anna Zapesochini, Google
Connected Cars Calling
Scott Lyons, Ford
12:10-
12:25
Mobile advertising demystified:
Case Study of Israeli-German partnering

Guy Horowitz, Deutsche Telekom
Europe’s Tech Hub #1:
Mobile Monetization made in Germany
Julia Oentrich, Germany Trade & Invest
12:25-
12:35
Panel: User Acquisition - $$$ or Social?
Is there any way around spending marketing dollars for users? Recent success stories (Candy Crush) show that social features can be a users magnet - but are they enough?


Moderator: Oren Kaniel, AppsFlyer
Yaron Avissar, Tabtale
Ran Haklai, uTest
Almog Koren, Scoreoid
Ben Jeger, SponsorPay

Making sense out of Mobile Commerce
Orkun Saitoglu, PayPal
12:35-
13:00
Fireside Chat:
Lessons learned in the adtech space
Two veterans speak about today's challenges and what is expected for this market

Zohar Levkovitz, Co-Founder of Amobee
Daniel Cohen, Carmel Ventures

13:00-14:00
Lunch and Networking
14:00-
14:10

Panel: New ad formats
App developers need huge volumes to see real money. What are the new formats that can drive more revenues?

Moderator: Ran Avrahamy, Scringo
Colin Behr, Vungle
Florian Lehwald, KissMyAds
Gilad Hellerman, Ajillion
How to turn your users' love into a living
Dan Greenberg, ironSource
14:10-
14:40
Games Monetization Strategies: 
What are the best ways to monetize games? How to sustain a virtual economy for long? And how do you increase users retention?

Moderator: Guy Bendov, Sidekick
Jesse Sutton, Majesco
Ville Heijari, PlayHaven
 Rami Segal, DragonPlay

14:40-
15:45

 The Summit Startup Contest:

 8 mobile startups - 5 minutes pitch each
Basic4android, Codota, Mobario, Motionize, MyPermissions, Pronto, TapReason, Ubertesters
The grand winner will win a business trip to Berlin!


15:45-16:00
Coffee Break
16:00-16:30
Fireside chat with Yahal Zilka, investor at Waze (Sold to Google) and Onavo (Sold to Facebook)
Yahal Zilka, Co-Founder and Managing Partner, Magma Venture Partners
Moderator: David Fogel, Manager, Skillnet
16:30-16:40
Startup contest winner announcement and Conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv